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about projects publications press contact |
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Socio cultural and visual trends were analysed, summarized and translated into various fragrance and packing concepts, mostly for household and homecare brands.
Symrise/SelectNY, 2009 
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In collaboration with „The Impossible Project“, the savers and keepers of the Polaroid-culture ideas, concepts and products were invented to support and push the Polaroid renaissance in different channels.
ZHdK/Polaroid Films, 2009 
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Getting the brand involved in the customer’s world by creating a series of events including a unique mix of music, visuals, food and drinks.
Hennessy / Shortcut, 2009 
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Making Triumph visible and accessible by getting the brand involved in active and authentic activities and creating a strong connection between Triumph and it’s costumers by exposing them to inspiring issues, events and possibilities.
Triumph/SelectNY, 2009 
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Transforming cultural empathy and diversity into a branded communication and event concept that refers to a contemporary, less materialistic and competitive interpretation of luxury.
Davidoff/SelectNY, 2009 
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Wella takes advantage of its highly acknowledged trend potential by turning the Wella Trend Vision Award into an active content, communication and event platform in cooperation with its industry partners.
Wella/SelectNY, 2009 
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Involvement- and communication concept to launch and promote the New Ed Hardy fragrance line Love & Luck: Offensive, eccentric and a little bit obscene.
Ed Hardy/shortcut, 2009 
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Students were asked to create the image of a fictive music star, implement the identity and biography of the figure and make it part of current pop culture.
ZHdK, 2009 
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Brand analysis and event concept to support and spread the product launch of the True Religion fragrances in Germany.
True Religion/shortcut, 2009 
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Strategic trend research about new digital, mobile and user generated media platforms. Different media formats and contents are analyzed in reference of their added value and image-impact and first brand-fitting media activities were outlined.
2008, Red Bull 
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Students were asked to adopt the instruments and theories and trends of modern marketing and branding to things sufferings from a very bad image. Different campaigns and strategies were developed to Re-Design the images of pigeons, province, laziness or mass production.
2008, ZhdK |
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Street-study about creative interruptive and confrontational actions in urban public spaces as a method to raise attention and trigger interaction. Several actions were created, implemented, documented and implanted in the brand-communication.
2007, ZhdK/Bionade 
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Exploration of emotional brand-worlds from selected communication brands in the UK, USA and Germany. Analysis of the correspondent values, their emotional benefit for the costumers, their uniqueness, future potential and brand-fit.
2007, Deutsche Telekom/Ifm 
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Development of additional conceptual ideas for a design-connected exhibition in cooperation with Mini. The exhibition went on to participate in several global fairs and expositions
2007, MINI/Meiré und Meiré 
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Consumer-insights into the significance of climate change and its concrete effects on their environmentally and morally driven behavior and choices concerning products, services and companies.
2007, RheinEnergie/Ifm 
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Conception and realization of a consumer-driven gallery in Hamburg. Consumers became gallery owners and were mentored in exhibition design and PR and helped to create four different exhibitions in four weeks.
2006, Lucky Strike (B.A.T)/Konzeptküche 
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Trend study about the phenomena of the Do-It-Yourself-approach and its aspects in the current amateur culture, like handmade-crafts, the rise of the creative class, user-generated-content, co-created and customized mass-market products, digital publishing or citizen-marketeers.
2006, Lucky Strike (B.A.T)/Konzeptküche
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Trend report about the incorrect use of semiotic codes as a creative strategy in art, fashion and design and its adaptation through media and marketing, from the ready-made to camouflage-pattern and the emancipated consumer.
2005, Radar/Zeppelin University |
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Image study and public relations for the World Economic Forum's annual summit at Davos. Analysis and interpretation of the public image of the World Economic Forum in the media in order to identify the potentialities of their future positioning and communication.
2004, World Economic Forum 
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Conception, design and marketing of the ironic starter kit "Office in a Box". The persiflage contains everything you need to start your own marketing agency. Get that art director look and spend your day with fanciful brainstorming!
2002, self-promotional |
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CLIENT-LIST: SelectNY, British American Tabacco (B.A.T.), Mini Cooper, T-Com, Red Bull, World Economic Forum, RheinEnergie, Brainstore, Eplus, Siemens AG, KfW-Bank, Migros, Ravensburger Züricher Hochschule der Künste (ZhdK), Escola Superior de Propaganda e Marketing, Sao Paulo, Zeppelin University, Universität St Gallen, FHW Berlin Denkproducties, ROI, ICSID Design Kongress, Kommunikationsforum, Berufsförderungswerke, Körber Stiftung, Advertising Week |
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